Can immersive virtual reality increase respondents’ certainty in discrete choice experiments? A comparison with traditional presentation formats

Experiments in Immersive Virtual Reality for Scientific Visualization

This article provides a snapshot of immersive virtual reality (IVR) use for scientific visualization, in the context of the evolution of computing in general and of user interfaces in particular. The main thesis of this article is that IVR has great potential for dealing with the serious problem of exponentially growing scientific datasets. Our ability to produce large datasets both through num...

Enhancing Our Lives with Immersive Virtual Reality

Immersive Data Visualization with Virtual Reality

There has been a resurgence of interest in Virtual Reality (VR) with the advent of several consumer-ready head mounted displays. And while VR has a long standing tradition in graphics literature traceable to the early 90’s, little research has been conducted on the implications of modern VR and 3D displays on Data Visualization. In this work we explore how to create immersive 3D data visualizat...

High Fidelity Immersive Virtual Reality

Virtual reality is now used as an aid to teaching and practice in a wide range of fields. In education, surgery, architecture and many other disciplines, virtual reality provides a tool that allows users to experience situations that could not be readily reproduced in the real world. As virtual reality technology becomes more pervasive, there will be a rising demand for improvements in the qual...

Choice Certainty and Consistency in Repeated Choice Experiments

The main objective of this study is to examine how repeated choice affects preference learning in stated preference experiments. We test different hypotheses related to preference learning by analyzing response patterns and asking respondents in a choice experiment to report their experienced certainty when going through the choice tasks. In a split-sample test, we show that follow-up choice ce...